Daily
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G ADs vs AM+All $ — one view
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click a row label to select · shift-click for a range · ctrl/⌘-click to toggle
G ADs vs AM+All $ — all apps
Apps
Each app's totals for the selected Month or Date range, using the rate, fee and GST in Settings. Country and campaign filters are not applied here. Click an app to open it in the Daily Matrix.
All apps by day
Every app added together for each day, newest first.
G ADs vs AM+All $ — one view
Follows the Month / Date range, Countries and Campaigns filters. Click a name to open it in the Daily Matrix.
Losing continuously
Improving over time
Profitable — ready to scale
G ADs = raw Ads cost ₹ · Total Cost = G ADs × GST · Rev ₹ = AM$ × rate − fee · P&L = Rev − Total Cost · W GST = Rev − G ADs · AdMob deduplicated by date+country · "Total:" rows excluded · countries beyond Top N roll into an Others block (totals stay complete) · Week rows subtotal every 7 days and restart each month · Month selector applies to the Daily Matrix; Weekly and Monthly matrices always cover the full date range · country headers list the campaigns in brackets when more than one campaign spends there (amber) · click a row label to select rows (shift-click for a range, ctrl/⌘-click to toggle); Copy for Google Sheets then copies only the selection, formulas included · Country Summary always lists every country